In 2017, a study conducted by the Global Burden Disease revealed a troubling fact: an estimated 21.78 million individuals in Pakistan were affected by blindness and vision impairment. Today, it is highly likely that this number has increased significantly. Beyond the loss of experiencing the beauty of nature, those facing vision loss encounter deeper challenges, including the inability to witness the joy on loved ones’ faces and difficulties in performing daily tasks without assistance.
Ramadan Initiative: Against this backdrop, during the holy month of Ramadan, Cheezious Pakistan partnered with Al-Shifa Trust to raise awareness about the critical importance of regular eye screenings. This collaboration marked a significant step towards democratizing access to high-quality eye care, delivered by dedicated specialists committed to providing exceptional treatment to individuals who may otherwise lack resources for such services.
Throughout Ramadan, the popular food brand pledged a meaningful portion of each sale to support Al-Shifa Trust Eye Hospital’s efforts. This commitment was formalized through a Memorandum of Understanding signed by the Trust’s Executive Director, Big (Retd) Rizwan Ullah Asghar, and the Manager of Resource Generation and Communication, Suman Hammad, alongside Cheezious’ Executive Director Umer Farooq and Brand Marketing Manager Muhammad Shameel Ushaq.
Cheezious pledged to donate Rs50 to Al-Shifa Eye Trust Hospital with every order, regardless of its value. This initiative aimed not only to enhance the enjoyment of a delightful meal during Ramadan but also to engage in charitable acts. Furthermore, Cheezious went beyond financial contributions, actively raising awareness to garner greater support for Al-Shifa Trust’s overarching mission.
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Every interaction with Cheezious, whether placing an order or dining at their outlets, became an opportunity to encourage customers to participate in Cheezious’ noble endeavor to gather substantial funds for those dependent on Al-Shifa Trust for an improved quality of life.
Contributions: The commendable efforts of Al-Shifa Trust Eye Hospital have significantly improved access to vision care. Through its extensive network and outreach programs, it has successfully brought eye care services closer to remote and underserved populations previously lacking such facilities.
Renowned for its top-tier eye care treatments, the hospital maintains an excellent reputation for diagnosing and treating various eye conditions, ensuring unparalleled care for its patients.
Embracing technological advancements, Al-Shifa Trust Eye Hospital continues to innovate within the field of eye care, enhancing its ability to provide modern and effective treatments to patients in need.
A notable achievement is the establishment of Asia’s largest children’s eye hospital in Rawalpindi, demonstrating the hospital’s dedication to specialized care for children with eye-related issues. This initiative has significantly increased the capacity to treat a large number of children annually.
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Active participation in community outreach programs and campaigns underscores the Trust’s commitment to raising awareness about eye health. Through education and advocacy for regular eye check-ups and preventive measures, the Trust aims to reduce avoidable blindness and vision impairment.
Collaborative efforts with organizations like Cheezious Pakistan exemplify the Trust’s commitment to engaging in partnerships that expand access to eye care services and rally support for its mission.
In essence, Al-Shifa Trust Eye Hospital’s contributions extend beyond treatment, encompassing community engagement, technological advancements, specialized care for children, and strategic partnerships. Their vision remains unwavering: ensuring better eye health for all, regardless of background or circumstance.